The Role of SEO in Web Development With JavaScript

With the ever growing and evolving nature of the internet and the different websites you find online, it is expected to come across with a number of mixed messages along the way. One of the longest debated topics when it comes to the role of search engine optimization in web development is whether or not using JavaScript is a great idea when optimizing a website for search engines.

The online crowd is divided – some people firmly believe that Java should not be used at all, while others think that using JavaScript is essential and contributes a lot to the overall success of a website. If you are one of the many who is considering whether to use JavaScript on your website or not, this article will help you clear your head and let you see both the good side and the bad side of using Java and how it relates to search engine marketing.

One of the main reasons why a lot of website developers and web designers are big on JavaScript is its being simple and providing a lot of options for the website owner – Java is a relatively simple programming language that will let you create several web effects that is impossible for traditional HTML to do. On top of that, using Java in a website also provides a great solution to the common problem of code bloat.

Code bloat is a situation where the size of an HTML file used for a certain web page reaches its threshold, usually the limits set by the different search engines. When your website or even just a single web page on your website goes beyond the specified limits of codes, you will be penalized with a lower ranking in the results pages which is not good news.

On the other side of the fence however, a lot of web developers also think that applying Java will only harm your rankings simply because it makes it harder for the search engine web spiders to crawl on your website for indexing. Search engine crawlers already have a lot of ground to cover these days and crawling through overwhelming volumes of JavaScript codes makes it very hard for them to find what they are looking for.

Search engine crawlers look for keywords and relevant text and information in your website before it gets indexed and ranked, and if you have lots of JavaScript embedded within your website the crawlers will have a hard time figuring out if your website is relevant or not, thus harming your SEO strategy.

All things considered, using Java will not make or break your SEO strategy. As long as you have your online marketing strategy all planned out, you will not have a hard time deciding whether to use JavaScript or not.

Web Development and Reverse Engineering

Web developers are always trying to create attractive and functional websites. If you are using a content management system you need no special knowledge of web technologies to create basic pages. But sooner or later you need to modify layout or some part of the website for which there are no settings in the user interface. Modifying code means knowing basics of HTML, CSS, JavaScipt, PHP and other languages used for websites. If you are new to this world you will need some tutorials and introductory texts to learn basics of web technologies.

However, there is another way of learning with possibility to experiment and test various modifications of the code or layout. It is called reverse engineering and means examining code of an existing page. Every web browser has a function to display the source code of displayed page. By examining it you can see what elements are needed to construct the web page. This is a great way to learn HTML and CSS language. Of course, examining and understanding how it works is one thing, creating your own project is another. The easiest way to start writing code is to make small modifications on your website. For this purpose you need a development installation on your home server, because experimenting with a live website is not a good idea. Depending on the system used for your site you will have to find files which contain the code for the page under examination. There is no general rule, but the main core of the page layout is probably in some template file.

This approach of examining the source code is also useful when you find a page with some fancy design or cool menu. To understand how it is done you need to find appropriate part of the code. Firefox, for example, has a nice feature to display only the source code of a small part of the website. You simply select the page elements you are interested in, click the right mouse button to display a menu and select View Selection Source. Once you find source lines responsible for the wanted page element, you can study them and try to implement something similar on your website. This doesn’t mean that you can copy the code directly, you will have to modify it to be compatible with your existing website. But the basic principle is that you examine existing code and experiment with small modifications. If you combine this approach with web resources explaining theoretical background of web technologies, you will be able to quickly understand and learn new languages and technologies.

Web Development Basics – 4 Reasons to Make Your Own Website

With a liberal range of web development options, you may think having someone else make your website will be a timely low cost one time expenditure. You will find that cost evolving into a greater expense than your initial expectation, and examine some timely reasons for doing your own website.

The cost of having someone do your site

The initial expenditure may seem quite reasonable, with the assumption being, your site will be done in a timely manner, search engine optimized, tweaked and ready to go. This assumption is if all goes well in regard to clarification, readily defined goals, content and expectations. This is where it gets more involved in these expectations and the cost of implementing them.

Your site will need timely updates, revisions and tweaks

No matter how basic your site, it requires an element of fresh updates, revisions for change of perspective and goals. When someone does your site, you do have to pay additional for each revision you may need or idea you may wish to try out. Want to do a widget, (little box of info, games, quiz or other web toys) then change out for another randomly requires expenditure; you may try something and immediately prefer not to use it.

Access and control over your site

When your site is done by a web designer, and is done with html coding, unless you know coding or prepared to learn coding you will not have the access to maintain your site nor the control to make changes right at the desired time you have allowed for the project. It will always be with someone else scheduling. If you determine you do not feel it worth your continued support of the expenditures, you will have a site languishing for attention until you find a remedy or abandon your cherished project.

There is something cool about doing it yourself

There is a lot to be said for doing everything at your own discretion. You can apply easy tools requiring no html coding or technical skills. These options allow you to create your own site in a matter of days, with an array of personalization you can incorporate immediately or add as you deem ready. Easy to follow instruction is all included for the most tech challenged or aptly energized for the web warrior who just does not want to bother with the coding process. You can aptly test your ideas and avenue of endeavor without burdensome expenditure.

Website basics are neither complex or costly when you choose to make your own site. You will always have access and freedom to do it your way!

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